Popular low-cost Internet name registrar Go Daddy created a bit of a stir earlier this year when one of its commercials was pulled from the Super Bowl telecast. The commercial featured “Go Daddy Girl” Candice Michelle as a witness at some fictional congressional-type hearing. The offending gag was that Michelle kept having “wardrobe malfunctions” that threatened to bare her ample chest. It was apparently all a bit too much for NFL’s very image conscious operatives and the second of the two ads didn’t make it on air during the telecast, which probably didn’t hurt Go Daddy too much since the incident resulted in a lot of publicity for the company.
Go Daddy has now released eight new commercials, two of which feature Michelle (”Car Wash” and “Art Class”), while the other six are described as testimonials (you don’t think I wasted my time watching those, do you?)
Go Daddy’s president and founder Bob Parsons is a man who knows what he’s doing:
I know that both new Ã¢â‚¬Å“Go Daddy GirlÃ¢â‚¬Â commercials, as every commercial featuring The Go Daddy Girl, will spark controversy. The vast majority of our current and prospective customers will like the commercials. There will also be a contingent who will dislike the “Go Daddy Girl” commercials, and once again accuse me of being inappropriate and Ã¢â‚¬Å“using sex to sell.Ã¢â‚¬Â
How one can watch the “Go Daddy Girl” commercials and not accuse Parsons of using sex is beyond me, but, the thing is, he uses sex to get attention, and low prices and good customer service to actually sell.
The new Michelle ads are, in my opinion, appropriately mild, certainly milder than the car-wash-themed mock commercial for the Catholic Church that “The Simpsons” used in one of its Super Bowl episodes (You may recall its tagline: “The Catholic Church - We’ve made a few…changes”).
You can watch Go Daddy’s commercials here.